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SABIAN WINS 2012 MUSIKMESSE PPVMEDIEN READER’S AWARD!

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10-04-2012
21” Holy China Takes Home the Honour for Best Cymbal

What better way to cap off a successful 2012 Musikmesse show in Frankfurt than winning a Best Cymbal award from Germany’s prestigious “Drumheads!!” Magazine. The annual award is voted on by readers of Germany’s largest drum publication. Readers selected the 21” AA Holy China as the best cymbal of the year. Launched in 2011, the Holy China became an instant best-seller, as drummers loved its trashy tone, huge volume potential and unique hole pattern. Designed with Red Hot Chili Peppers drummer Chad Smith, the Holy China was launched with a hilarious video campaign featuring “Father” Chad Smith strolling along LA’s iconic Venice Beach, dressed in a priest’s habit with Holy China in hand.

The 21” Holy China – along with 17” and 19” models – was displayed prominently on the SABIAN Musikmesse booth, alongside the spectacular cymbal tower that debuted at the 2012 NAMM show. The annual Musikmesse is the world's leading trade fair for the musical instrument manufacturing industry. SABIAN has had a presence at Musikmesse since opening its doors in Meductic, NB in 1982.