Sabian - Because Sound Matters

SABIAN IS THE CYMBAL OF CHOICE FOR GUITAR HERO®

Nov 17, 2008

Innovative Brand Scores In-Game Placement with Best-Selling Music-Based Videogame Franchise

In the upcoming, highly anticipated Guitar Hero® World Tour, SABIAN appears as the official choice of cymbal, with HHX series models depicted on the in-game drum sets.

According to SABIAN, having their cymbals appear in this popular videogame highlights the fact that innovative design and maximum relevance are central to creating the high level of market differentiation required to be seen and heard in the global marketplace.

"We are very excited to have SABIAN selected as official cymbal for the new Guitar Hero World Tour videogame," said SABIAN senior marketing manager Wayne Blanchard. "The world knows Guitar Hero as the groundbreaking, innovative rock music game it is, and SABIAN as the innovative cymbal brand played by drummers in such top rock groups as Avenged Sevenfold, Godsmack and My Chemical Romance. Put the two brands - Guitar Hero and SABIAN - together and you have a perfect fit."

The Guitar Hero franchise, which has sold over 23 million copies globally is also played by members of many of today's leading bands. Be sure to listen for the sounds of your favorite SABIAN endorsers: 

• Brandon Barnes/Rise Against/Re-Education Through Labor
• Mike Portnoy/Dream Theater/Pull Me Under  
• Ray Luzier/Korn/Freak on a Leash  
• Shannon Leto/30 Seconds to Mars/The Kill  
• Tal Bergman/Billy Idol/Rebel Yell

Guitar Hero World Tour made its debut on October 26th, 2008.