SABIAN Cymbals - Frankfurt Musikmesse 2008

Sabian

Events Article

Frankfurt Musikmesse 2008 - March 12 - 15th

Frankfurt, Germany Mar 15, 2008

SABIAN bring their new innovations with a continued inspirational pallet of sounds for 2008 to the Frankfurt Musikmesse (Germany). There was a hive of activity at the SABIAN booth location Hall 3 C75 as drummers exchanged information and made new contacts as they tested out new products for 2008.

A huge hit at NAMM 2008 in Anaheim, the launch of the new APX series makes a welcome appearance and breaks through the barriers of curiosity - these are designed for the heavier and harder players with its high pitched tones and volume projection. Drummers checked out the new series and particularly the APX Ozone with its unmistakable look was an attraction in the series.

Also on display, The Chopper (8", 10", 12") with its distinctive effect incorporating rivets and multi-layered design struck the imagination of drummers and percussionists.

In addition, the Alu-Bells (7", 9") highlighted their harmonic tones - great for those add-ons especially to percussionists.

The Limited Edition 23" OverRide, a rock cymbal designed for Jimmy DeGrasso, of Alice, Ozzy, and Megadeth fame was also on display

The 21" Vault CrossOver Ride, a highly versatile cymbal with tonal character that ensures versatility with no compromise - this took a particular shine to most jazz and R&B drummers with its dark projection and complimentary 'wash' making it very easy for fast stick articulation - it also has a great retro feel.

13" Vault Fierce Hats, created for Jojo Mayer was also one of the highlights. With the continued success of his DVD 'Secret Weapons For The Modern Drummer' retaining the No. 1 slot in the Instructional DVD charts, Jo Jo Mayer made himself available on the SABIAN booth to demonstrate these hats as well as putting in a performance on the Agora Stage.

As at NAMM 2008, the show also saw our Signature cymbals all joining the Vault collection (so now it's Vault Fierce Ride, Vault Max Stax, etc.).

Also, our Hand Hammered series has reverted back to its original name, HH.

There was a new SABIAN Sound Catalog, and a special edition magazine entitled 'What's Your Sound?', which is the question you'll be seeing from us in 2008.

Download the SABIAN Catalog: http://www.sabian.com/media/pdfs/Product_Catalogue_2008.pdf

SABIAN's Band & Orchestral magazine 'Tempo' designed and produced by SABIAN's Nick Petrella and Bruce Parry was launched at the Musikmesse. Check out Band and Orchestral section on the following links:

SABIAN's Band & Orchestral News

SABIAN's Band & Orchestral Products

SABIAN Sound Calculator

Artist Signing on Day 3 & 4 at the SABIAN Booth included: Dom Famularo (U.S.), Jojo Mayer (Switzerland), Tom Brechtlein (U.S.), Mark Schulman (U.S.), Raul Rekow (U.S.), Bruno Castellucci (Belgium), Spanky McCurdy (U.S.), David Langguth (Canada), Randy Black (U.S.), Pete York (Germany), Claus Hessler (Germany), Martin Stoeck (Germany), Dirk Brand (Germany), Michal Dabrowka (Poland), Christian Meyer (Italy), Marcel Romer (Germany)and Igor Falecki (Poland).

DAY 1
New blood endorsers from Germany Dirk Brand, Moritz Müller and Dennis Poschwatta kicked off the day at the Agora Stage.

Check out Frankfurt Musikmesse 2008 - Performances

DAY 2
SABIAN Distributor Awards 2008 and SABIAN Lifetime Achievement Awards were presented at the Meridien Park Hotel and the Annual Cocktail Party.

SABIAN Distributor Awards 2008 went to AB Music of Belgium for Europe, Casa Veercamp of Mexico for U.S., Dynamic Music Australia for Asia/Pacific, Pina Musical of Venezuela for Latin America.

SABIAN Lifetime Achievement Awards salutes and honors the dedication of drummers and key figures that have made a contribution to the world of percussion.

The recipients this year went to Tony Wallis who continues to quietly inspire all drummers especially in the classical arena and Dom Famularo for his dedication to the craft, his philosophical insight, his inspiring motivation and infectious humor - all of which are powerful tools that allow him to gather drummers from the globe.

The European All Star Groove Night held by Yamaha makes its debut appearance at The Festhalle as part of the Musikmesse events and many drummers across Europe and U.S. joined the event. With historic success at the NAMM show in Anaheim, the event was showcased in Europe for the first time.

"It's pretty rare to have so many great drummers in one place," said host Rick Marotta. "Even better is that they're all going to get to play. This show is a thrill for drummers and casual music fans alike."

Participating SABIAN endorsers featured Tom Brechtlein (U.S.), Bruno Castelucci (Belgium), Christian Meyer (Italy), Arthur Hnatek (Switzerland) and Michal Dabrowka (Poland).

Check out Frankfurt Musikmesse 2008 - Performances

DAY 3
Jo Jo Mayer makes his appearance for a short series of performances at the SABIAN booth to highlight the European launch of 13" Vault Fierce Hats which he created. Jo Jo Mayer's talent for shaping and articulating sound together with the shading of sound colours and his dynamic execution contribute to his impressive performances and draws parallels when creating the cutting raw and dark edged Vault Fierce Hats.

The SABIAN Artist dinner gathered a host of endorsers visiting and performing at the Musikmesse ? Jo Jo Mayer (Session Great), Tom Brechtlein (Chick Corea), Dom Famularo (Motivating Clinician/Educator), Spanky McCurdy (Kanye West), David Langguth (Nelly Furtado), Randy Black (Primal Fear), Pete York (Session Great), Claus Hessler (Session Great) Dirk Brand (Session Great), Martin Stoeck (Pur) and Moritz Müller (Hesslers)